Share a snack with your squad and transform a low-key hangout into a delicious celebration or turn the vibes up to ten on your next road trip when you bring Takis Kettlez Habanero Fury Potato Chips. Try all our supercharged Takis' family of snacks and experience for yourself how our snacks give your senses a first-class ticket out of this world-changing the way you feast on flavor forever.Over time, Grupo Bimbo leadership saw a significant opportunity to the north and began exporting products to the U.S. Grupo Bimbo eventually established bakery production in Fort Worth, TX, launching Bimbo Bakeries USA in 1998 (BBU is now headquartered in Horsham, PA). The snacks side followed this northward expansion, and Barcel USA put down roots in Coppell in 2012. “Before that, we brought 100 percent of the product from Mexico,” says Milton Mattus, vice president, Barcel USA. Now Barcel USA manufactures a high percentage of its Takis products for the U.S. Sustainability is a big part of this drive toward maximum efficiency. “For example, we are using new technologies in our processes, such as a heat exchanger installed last year to repurpose the heat from the oil to reduce energy expenditures. We also use cleaning techniques to reduce water consumption and improve disposal separating oil in fryers, among others. Our sustainability efforts are aligned with the company’s global strategy,” notes Mattus. On a rollįrom 2015 to 2019, Takis Fuego significantly increased sales based on IRI data reported in annual SF&WB “State of the Industry: Snacks” analysis. The rolled tortilla chips are highly popular across several U.S. Marketing Manager: Sandra Peregrina Sepulveda Products: rolled tortilla chips, cheese snacks, potato chips, popcorn, tortilla chips, snack nuts, confectionsīrands: Takis, Stix, Watz, Artisan Style Kettle Cooked, Tostachos, Mariachips, Barcel POP, Barcel Peanuts, Hot Nuts Website address: Plant size: 300,000 square feet demographics, with particular strength in youth markets. when we launched it, and in the past, we did a lot of grassroots efforts to get the brand out there,” says Mattus. “We’ve really engaged with the consumer base with sampling, being at concerts, making sure that we got the product into their hands so they could try it.” Rather quickly, it took off. “We made sure that we supported the brand with advertising, and now we get the word out there faster,” says Mattus. Sandra Peregrina Sepulveda, marketing manager, notes that the core Takis lineup consists of five flavors: Fuego, Nitro (habanero, lime and cucumber), Guacamole, Crunchy Fajitas, and Wild (Buffalo). The Wild flavor originated from a “Takis Flavor Challenge” promotion during summer 2018 where Takis fans voted on four possible new flavors that could join the regular Takis lineup. “The Takis Flavor Challenge allowed us to engage with consumers,” says Mattus. “The most famous is Takis Zombie, which started as a seasonal Halloween product,” says Peregrina Sepulveda. The fittingly green Takis Zombie variety, she notes, has a flavor profile based on habanero and cucumber. “If any find sufficient traction, they might see a more-widespread launch into the market.” “We are always trying new flavors” says Mattus. This type of bold flavor adventuring is expected by the Takis faithful. “Our consumer is always looking for innovation in our brands,” says Rafael Velez, director of marketing. While some of the flavors of Takis-like Fuego-are equally at home on both sides of the border, other profiles see targeted release only in the U.S. Still other flavors might originate in Mexico and then see selective test-market trials in the U.S., notes Velez. “In the past, we used to carry a lot of innovation from our Mexico operation,” says Mattus.
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